Started as a candy company by brother Don and Russ Weiner, they began to craft trading cards in the 50s and 60s. With non-sports sets for television icons such as the Monkees under its belt, the company garnered plenty of attention and was bought by General Mills. It was that they expanded into more entertainment lines creating card sets for icons including Elvis and KISS. Another purchase of the company was in the future and they were soon taken over by a Finnish company that went by the name of Huhtamaki Oy. They also purchased the Leaf organziation, hence the merger of the two brands.

Just a few years before this purchase they were granted a license to create major league baseball cards. In late 1980 the word began to spread that there would be a 1981 baseball card set in stores with the Donruss name attached to it. The set took off, widely accepted by collectors. Several innovations would follow including the all-painted Diamond Kings subset and the popular puzzle inserts.

Now many years later the company owns the rights to many popular trading card brands including Score, Pinnacle, Action Packed, Pacific as well as their best selling titles under the Donruss, Leaf and Playoff names.

Latest Donruss Playoff Box Breaks
2008 Playoff Absolute Memorabilia Football - 2008-09-15

2008 Donruss Americana II - 2008-09-04

2008 Donruss Classics Football - 2008-09-04

2008 Score Select Football - 2008-09-04

2008 Donruss Classics Football - 2008-08-21

2008 Donruss Elite Football - 2008-06-09

2008 Donruss Americana Celebrity Cuts - 2008-04-24

2007 Playoff National Treasures Football - 2008-01-29

2007 Donruss Americana - 2008-01-03

2007 Playoff NFL Playoffs Football - 2007-12-18

Latest Donruss Playoff Product Previews
Donruss Adds Kevin McHale to Sports Legends - 2008-11-13

Donruss Announces Americana Sports Legends - 2008-10-29

Donruss T-minus zero and Liftoff!! - 2008-09-19

Kid Friendly Score Hit Streets - 2008-08-22

BRETT FAVRE TO MAKE TRADING CARD DEBUT AS A NEW YORK JET IN PLAYOFF ABSOLUTE MEMORABILIA - 2008-08-08

Top Prospect’s First Autographed Cards Coming Soon - 2008-07-01

Donruss Celebrity Cuts Set To Release Next Week - 2008-04-21

Pen Pals Are Back! - 2007-12-28

Donruss Back In Baseball - 2007-12-21

Donruss Americana Checklist! - 2007-12-19

Latest Donruss Playoff Reviews
Playoff Prime Cuts Has Primo Content - 2008-12-27

AMERICANA II - Now That's More Like It! - 2008-09-09

Donruss Classic Football - 2008-08-30

Donruss Elite Football Has Some Autograph Issues - 2008-07-09

Donruss Celebrity Cuts Has Choice Cards - 2008-05-23

Treasure Among Us - 2008-02-13

Americana Has Room For Improvement - 2008-01-22

Donruss Elite ED Has The Stuff - 2008-01-04

Leaf limited Is Just That - 2007-12-04

2007 Leaf Rookie & Stars is Loaded - 2007-11-27

Latest Donruss Playoff Press Releases
Exclusive Red Alert 3 Trading Cards Featuring MMA Superstars Randy Couture and Gina Carano Free With Pre-Order of Red Alert 3 on Xbox 360 - 2008-09-23

The Awards Keep Coming for Donruss - 2008-06-06

Donruss Teams Up With EA Sports On Draft Day - 2008-04-25

Donruss Produces Pop Warner Super Bowl Promo Set - 2007-12-05

DONRUSS OFFERS TRIP TO LONDON FOR NFL TRADING CARD COLLECTORS - 2007-08-22

Donruss Announces Americana - 2007-08-08

Donruss Playoff To Kick-Off The Conference With A Bang... - 2007-04-13

2006 Wal MartR Gridiron Gear Winners Announced... - 2007-02-24

Donruss Playoff Produces Colts Promotion Set - 2006-08-16

Collectors Can Score Select Rookies at the National - 2006-06-29

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