Upper Deck Hockey

Exclusive NHL trading card manufacturer has host of activities scheduled for Friday and Saturday’s hockey extravaganza at Staples Center

Carlsbad, CA (June 23, 2010) – As the NHL’s exclusive trading card partner, Upper Deck has great access to some pretty prestigious events and venues. One of those coveted opportunities presents itself this weekend as the 2010 NHL Entry Draft takes place on Friday and Saturday, June 25 and 26, at the Staples Center in Los Angeles. Upper Deck’s presence will be felt throughout the arena.

“We’re very excited to be a part of the NHL Entry Draft event this weekend,” said Jodi Wasserman, Upper Deck’s senior manager for Marketing and Events. “We’ve got plenty of kid-friendly activities planned at the Upper Deck booth and, of course, we’ll have redemption card sets available featuring current and retired Kings’ greats as well as other NHL superstars.”

Blending terrific, low-numbered jersey & patch (and some combo jersey/patch) hits with Auto-Facts signatures and a bumper crop of rookie stars adds up to one great, box-level product. Artifacts delivers with solid acumen, offering something for memorabilia and player collectors, while adding in the temptation of landing one of the top prospects from the coming season.

Pack-out Configuration:
4 Cards/Pack
10 Packs/Box
16 Boxes/Case

Release Date: October 2010

Per Box Highlights:
* Get 3 Memorabilia cards
At least 1 will be a dual- or triple-player card

* Get 2 RC’s and 1 Rookie Redemption card

Strong holdover crop includes Canadiens rising star defenseman PK Subban, Toronto 1st-round pick Nazim Kadri, Boston’s Zach Hamill, Senators’ top selection, Jared Cowan & many more

*Get 1 Autograph card

Find black parallels of the regular set, #’d to just 5!

*Get 1 low-numbered parallel card!
*
Get 2 Legends or Stars subsets, #’d to 999!

Break Summary:
Box Break:
3 Memorabilia Cards
At least 1 will be a dual- or triple-player card
1 Auto-Facts Signature Card
2 Rookie Cards
1 Rookie Redemption Card
2 Legends/Stars cards
1 Parallel card

Key Inserts:

Release Date: 08/24/10

Per Box Highlights:
Look for (2) Signed Patch Cards in every box - (1) Autographed Rookie Card and (1) More Outstanding Autographed Patch Card!!

Current Pre-sell Price: $359 per Hobby Box

CONTENT HIGHLIGHTS:

Find NEW Sidney Crosby and Alexander Ovechkin RC Tribute Cards

* NEW: Sidney Crosby & Alexander Ovechkin RC Tribute cards!
-An exquisite lineup of Autographed Patch cards!
* Bringin' Back Big Hits:
- Autographed Draft Boards! - Right from the Stage!
- Property Of ... Stick Nameplates!
- Stanley Cup Titlists - Continuing the great blasts from the past!
- Hardware Heroes - Another familiar friend makes its return!
- Programme of Excellence - Paying tribute to Team Canada greats!!

* Also look for Cup Enshrinements, Stanley Cup Signatures & Honorable Numbers!
- All featuring 2-player versions, and some with knock-your-socks off triples!

* Snag super-cool 1-of-1 cards, with unbelievable cut sigs, NHL Shield patches & press-plate cards!
* Grab the latest Artist Proof Renditions, and Cup Quads Jersey & Patch cards!

PRODUCT BREAKDOWN:

Signed Rookie Patch Cards!
o Autographed Rookie Patch Level 2 - #'d to 249

With Three Autographed Cards in Every Hobby Box look for; John Tavares, Matt Duchene, James van Riemsdyk, Jonas Gustavsson, Victor Hedman and Evander Kane headline signed ‘Future Watch’ inserts!

Carlsbad, CA (June 15, 2010) – The 2010 Stanley Cup now rests with the Chicago Blackhawks, winners of the coveted trophy for the first time since 1961. And fast on the heels of the exciting Stanley Cup battle between Chicago and the Philadelphia Flyers, the Upper Deck Company is pleased to release its latest sports card product: 2009-10 SP Authentic Hockey. The 200-card regular set features the most sought-after rookies in the league and guarantees at least three awesome autographs in every box. The product, which boasts five cards per pack and 24 packs per box, lands on store shelves tomorrow.

“We’re very proud of this year’s SP Authentic release,” said Josh Zusman, Upper Deck’s hockey brand manager. “We had a terrific 2009-10 campaign and a rookie class that rivaled some of the greatest to ever enter the NHL. This product includes the biggest names in hockey, past and present, and the autographed inserts will keep collectors cracking packs for months.”

Release Date: 08/04/10

Per Box Highlights: Look for (2) Signed Patch Cards in every box - (1) Autographed Rookie Card and (1) More Outstanding Autographed Patch Card

CONTENT HIGHLIGHTS:

* MORE Great Hits Than Ever
* Get 2 Signed Patch cards in every tin
- 1 Autographed Rookie Card + 1 More Outstanding Autographed Patch card

* NEW: Sidney Crosby & Alexander Ovechkin RC Tribute cards
-An exquisite lineup of Autographed Patch cards
* Bringin' Back Big Hits:
- Autographed Draft Boards - Right from the Stage
- Property Of ... Stick Nameplates
- Stanley Cup Titlists - Continuing the great blasts from the past
- Hardware Heroes - Another familiar friend makes its return
- Programme of Excellence - Paying tribute to Team Canada greats

* Also look for Cup Enshrinements, Stanley Cup Signatures & Honorable Numbers
- All featuring 2-player versions, and some with knock-your-socks off triples

* Snag super-cool 1-of-1 cards, with unbelievable cut sigs, NHL Shield patches & press-plate cards

Check out new video showcasing some of the coolest puck-juggling, skating and shooting skills staged by the top rookies from hockey’s Class of 2009-10

Carlsbad, CA (May 25, 2010) – With the 2009-10 NHL® Stanley Cup Finals set to begin on Saturday with the Philadelphia Flyers visiting the Chicago Blackhawks, Upper Deck is proud to unveil its latest NHL Rookies-themed video. Part of a series of video vignettes that the trading card company produced from footage captured at the inaugural Upper Deck NHL Rookie Debut Photo Shoot in Toronto, this latest installment provides a not-so-serious look at the first-year players having some fun doing what they do best.

National Champions Rachael Flatt and Jeremy Abbott,
along with former Olympian Nancy Kerrigan, are all featured inside upcoming set

Carlsbad, CA (February 3, 2010) – On the eve of the 2010 Winter Olympic Games in Vancouver, BC Canada, the Upper Deck Company is poised to release its 2009-10 Upper Deck Series Two Hockey cards next week with a new twist: Olympic figure skaters will be part of the insert card mix. A total of 18 different U.S. figure skaters from the past and present will comprise part of the set’s sought-after insert collection entitled “The Champions.”